FAQ

Exhibition Stand FAQ’s

What is a virtual exhibition venue?

A virtual exhibition venue is an entire exhibition venue comprising of one or many exhibition halls. Once rendered, a virtual exhibition venue can be made live via the internet and populated with exhibition stands: from basic shell schemes right through to high impact bespoke stands. A visitor can explore the virtual exhibition in a similar way to visiting a real show and also collect the same pens, mugs and caps that they might find at a live show.

What is a virtual Exhibition stand?

A virtual exhibition stand is a 3D visual representation of an exhibition stand that allows visitors to view and search the stand online via their PC or mobile device. It contains written information, images, videos, 3D product visualisations and downloads such as pdfs. It is designed to offer as close an experience as possible to visiting a live stand, including business experts talking about the products and services their company offers. Visitors can then make enquiries and get in-touch with the exhibitor company directly.

Can I use the designs for my existing stand?

Using the designs for an existing stand in order to create a virtual exhibition stand is a great idea. It cuts costs and development time, as well as providing visual continuity between your live events and your virtual online presence. Many exhibition stand design companies have 3D capability, in fact many use the technology to show you the design concepts of your stand. Even if you don’t have existing designs, it is straight forward to design a new one from scratch.

How much does a virtual exhibition stand cost?

There is a fixed cost structure for renting halls at V-Ex’s virtual venue, but equally you can design your own venue with a third party or we can design it for you. 3D CAD experts and designers on the team are all available to help you realise your vision for a virtual venue. We also have the experience to provide guidance on what works and what doesn’t, so you can deliver your project smoothly and profitably, and above all on-time. As far as bespoke designs are concerned, the sky is the limit, but a sensible guide is about 20 percent of the total cost to design a stand and attend a live show.

Does a virtual exhibition stand look different on my PC, phone or iPad?

The V-Ex platform does use different technology to deliver the desktop PC experience and the mobile experience. Again for Apple products, you will see a different animation method used on these devices. While for the most part the experience is seamless whatever device you are using, the V-Ex system does actively check the available bandwidth of your device and will not use some animation and film sequences when your device will not support them.

Do I have to use video on my virtual exhibition stand?

You do not have to use video in your virtual exhibition stand, but the platform is designed to support it and it makes a huge difference to the interactivity of your stand, so it is recommended. Any V-Ex customers can use the Maintainit.TV studios or mobile film crews to create video resources at a central location in the UK or anywhere in the world – this is an exclusive offer designed to add value to the stand while controlling costs.

What statistics can I get from the V-Ex platform?

The V-Ex platform employs a highly advanced data engine to record visitor traffic and interaction with your exhibition stand. The full stats package is a cost option on any stand, from the basic shell scheme right through to huge exhibition areas. We provide live stats as well as a historian so that you can track traffic and collect sales leads while boosting your SEO. Data protection is a priority, so all visitors and exhibitors are asked to read and accept our Privacy Policy and to make sure that they adjust their privacy settings to suit their preferences.

Does the V-Ex platform have a built-in CMS?

The V-Ex platform is controlled and populated via an advanced Content Management System (CMS) backed-up by the latest database technology. The CMS, the exhibitions and show venues are hosted on the cloud providing global availability and maximum redundancy for guaranteed up-time. Users can login and amend the majority of the content on their exhibition stand on-the-fly, this includes: logos, text, images, videos and downloads.

Is a virtual exhibition stand good for SEO?

Yes, very much so. Search engines such as Google look for a range of attributes to a website in order to rate it as a good match to a user’s search term. A V-Ex stand combines written text, images, videos and pdfs with a well produced web structure that is visible to search engines and therefore performs extremely well in terms of search engine optimisation. They are so effective that some companies are using V-Ex exhibitions purely for SEO and to drive social media channels.

Does the system support multiple languages?

Yes, the V-Ex platform has been designed as a fully multi-language compatible system, from Chinese to Czech and virtually any language in-between, we can accommodate your preferred language. The sites can be set to adjust automatically to the language of your keyboard, or offer a language selection tab. All multi-language sites have a default language setting so that you can start in a preferred language too.

How do I promote a virtual show?

The V-Ex platform works best as part of a mult-platform marketing structure. Promote your virtual exhibition via social media, direct messaging, your website and even press releases. Your virtual exhibition is also a great way to promote a live event – bridging the gap between shows. Retain participation during the year and allow preregistered visitors that could not make it to the live event to visit whenever suits them.

Who do I contact to discuss building a virtual exhibition?

Contact us for a free consultation visit to assess the viability of taking your show into the virtual world and transforming the experience and value you can deliver to your customers and visitors alike.